When I launched Project430, the idea was simple:
Wake up at 4:30 AM. Lock in for 50 days. Build momentum.

It was about taking ownership of your time before the world wakes up. And it worked to an extent. But here’s the truth:

It wasn’t realistic. Not for everyone. And not for me anymore.

Life shifted. I became a dad. My schedule changed. Some mornings I crushed it. Others, I just couldn’t. And I started to realize something:

The real challenge isn’t waking up early.
It’s how we use all of our time.

That’s when the idea for Forge168 came to life.

What Forge168 Means

There are 168 hours in a week.

That number represents your full capacity — your time budget.

And how you spend those hours?
That’s what shapes your life. Your growth. Your direction.

Forge168 is about being intentional with that full week. Not just mornings. Not just hustle. Not just grind.

It’s about creating systems that help you consistently move forward — even when life gets chaotic.

It’s about discipline, yes — but also flexibility.
It’s about forging habits, mindsets, and routines that align with your current season of life.

Whether you’re a new parent, building a startup, working a 9–5, or juggling all three. Forge168 is about owning your week and showing up intentionally.